For many companies, the determining factor when choosing a fishing tool company is the quality of “service” received (In the client’s office, response at the district level, and competent service from the Field Supervisor and Engineers). In many cases, customers will select a fishing tool service company based on the representative because of relationships and clear communication and understanding of what’s involved in fishing tool selection and operations. Traditionally fishing tools are marketed through the use of everyday salesmen who call on customers in the oil and gas markets; however, this method often results in salesman pushing products or tools without any actual knowledge of how it works or if it is even the best solution to the problem. In addition to a wide variety of fishing tools, WFR model utilizes technical salesmen who act as consultants, providing a heightened level of service and knowledge to the customer.